Campaign: TE CHECA

(IT CHECKS)

Gazell is a new gas-level monitor device. Now, we know that with each new product entering the market, we have to be crystal clear with its launching campaign communication. No bullshit. 

Taking that into consideration, I developed the concept: IT CHECKS. 

Using word-play in Spanish, it communicates two statements:

1. This monitor device literally checks your gas levels.

2. It checks “with you”, as in, “it is a good match for you”.

The campaign shows different scenarios that happen when we or our small business run out of gas. 

Gazell, then, positions itself with this campaign as an instant solution to an undeniable reality – monitoring, measuring, and caring for our gas levels are extremely important but often neglected issues. In this way, we become providers of practicality, safety, and peace of mind for people’s daily lives, while providing a smooth and innovative experience.