Internship Recruitment Campaign

Garena is the company behind one of the most popular video games out there: Free Fire. Maybe you’ve heard of it, right? 

We were approached by the Mexican marketing team to create a campaign that could appeal to students enrolled in a 3D animation degree and get them excited to apply for an internship at Garena. 

We took advantage of Free Fire’s recognizable characters and direct copywriting with an encouraging and motivational tone to develop these masters that were later used in OOH and digital advertising on university campuses and Linkedin paid ads, respectively.