BORALBA
WHAT IS THIS?
Campaign: CONSCIOUS HABITAT
Boralba is a housing development that emphasizes nature above everything else.
With this in mind, I came up with a launching campaign that, with a simple statement, communicates the attributes and benefits that Boralba offers to investors and inhabitants: communion with the environment, strategic location, and purposeful architecture and amenities. It is a concept that aligns with the brand’s naturalistic essence, setting it apart from other developments in the city.
With the Art department, we decided to use as a head copy the sentence—A LIFE LIKE NO OTHER—and the campaign name CONSCIOUS HABITAT as a slogan in our masters and deliverables. 🌱🧠
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