Campaign: UNMATCHED

TECOI is a Spanish high-tech company that offers advanced solutions for the plate processing industry. The company systems use laser, oxyfuel, and plasma cutting technologies, as well as machining and milling, to reach the highest available productivity levels. 

TECOI wanted a launching campaign to introduce the brand into American markets. With this primary objective in mind, I came up with the concept: UNMATCHED.

This campaign communicates all the advantages and differentiators of the company in a grandiose and direct manner. With just one word, we convey the following: Tecoi has no rival. Also, we bestow different and significant brand values on Tecoi’s presence in the US: strength, prestige, quality, efficiency, and professionalism.

UNMATCHED, then, perfectly aligns with the highly competitive vision of the US market.