Campaign: WE KNOW NATURE

Okapi® offers a range of smart beverages that meet the nutritional needs for daily consumption during each stage of life. From that combination of ingredients arises the inspiration to create a visual identity with unique atmospheres that consistently unify the labels of the entire product line and its applications.

After the client decided on the visual identity, I developed the concept WE KNOW NATURE to emphasize one of the most important features of the brand: its expertise. 

The campaign positions Okapi® as a professional, transparent, and honest company that respects the earth and uses its knowledge to improve people’s quality of life through innovative beverages. It is a concept adaptable to all types of consumers, with fresh, casual, and fun communication without being informal.