Campaign: SUBLIME HABITAT

Laguna Chante is a luxury housing development consisting of only 16 houses with an outstanding view of Chapala Lake. 

Sublime Habitat is the brand launching concept.

It uses a powerful adjective—sublime—to summarize and encompass the brand’s experience to the home owner, its vision, mission and features. 

It positions Laguna Chante as an unique and exclusive development completely different from all others. Laguna Chante impacts the physical, emotional, and psychological aspects of the people that live here. 

Graphically, we used minimalist trends, favoring the use of white. This way, we achieve a balance between a sophisticated background and a simple yet highly attractive composition.