Campaign: IN YOUR DAY-TO-DAY

Calimax is one of the biggest grocery store chains operating in the Mexican states of Baja California and Sonora. We were tasked with creating a visually appealing rebranding campaign with simple, and straightforward communication. 

With that in mind, I came up with the concept EN TU DÍA A DÍA. 

It is a concise sentence that highlights the brand’s importance in its customers’ lives and the easiness of shopping at Calimax by using spanish idioms and replacing some of the words with the brand’s products.

Following that logic, going to Calimax’s supermarkets, then, becomes as routine as using the Spanish language. 

The concept not only works with Mexican idioms but also with daily common phrases. It adapts to all the product categories and products offered by the brand, providing a fun yet not informal communication; modern, yet connecting with various target audiences.