Campaign: COCINA DE HISTORIAS

(Storytelling Cuisine)

This launching campaign concretizes in a single sentence the two pillars of the brand: food and storytelling.

The creative concept features the brief anecdotes that have arisen and will arise within the journeys and experiences of our character Leo and connects them with all aspects of the restaurant: space, decoration, drinks, food, preparations, recipes, and ingredients. Everything has a story and a reason to be.

We used photographs with texture or macro style, focusing on only one ingredient or dish, giving it the importance it deserves, both to the raw material and the final product.