Campaign: VAMOS MÁS LEJOS

(GOING FURTHER)

A concept that highlights and encompasses all the outstanding attributes that the brand offers, positioning it as the infallible choice for automotive needs. It is a concise phrase that instills a feeling of community and progress, representing a great team with the common goal of seeking complete customer satisfaction.

I worked with the Art Department to visually differentiate 7 Llantas from the numerous competitors. We came upon a colorful, dynamic, and modern look that completely matches the target audience’s energy. 

The client loved the deliverable so much that they decided to replace their previous slogan for VAMOS MÁS LEJOS! 🛞🖤